“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Networks
Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money...
Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response,...
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement...
A+E Networks is kicking off 2022's upfront season with a presentation urging marketers that "Every Person Counts," and not just...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer...
AMC Networks, the self-styled "leader in targeted streaming" is continuing its digital overhaul, this time with the announcement that it...
USA Network has teamed up with retailers QVC, HSN, Macy's and Lowe's for its new live shoppable competition series, America's...