British broadcaster Channel 4's "Superhumans" campaign for the Paralympic Games is considered seminal advertising that has helped change people's attitudes...
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Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method...
HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the...
Navigating privacy issues with first party data is a hot topic right now, and the Interactive Advertising Bureau New Zealand...
The Wrexham AFC women's team connected with viewers through their stories on FX's Welcome to Wrexham, and their ascendant play...
The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
At 15 years old, Kickstarter has helped various projects and creators secure funding to get off the ground. Success stories...
The data management platform category – and the world around it – has changed a lot since 2006 when Andy Monfried,...
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content...
Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut...