Avis New Zealand, a car rental car firm, has unveiled the latest version of its Driven By Better brand initiative,...
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Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out...
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new...
It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a...
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another....
If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s...
Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based...
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on...