Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe On A Cloud Adobe bragged about its customer...
OpenAP
Keep calm and … develop automated systems for advanced TV ad buying?A question mark loomed over OpenAP when founding member...
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable.The writing has been on the wall since February, when AT&T’s $85...
WarnerMedia has exited the OpenAP Consortium.It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
NBCUniversal has joined the TV consortium OpenAP.Launched just over a year ago, OpenAP is a joint effort by broadcast networks...