AUCKLAND, Today: MediaWorks switched on its first digital out-of-home billboard in Tairāwhiti Gisborne. The 4x8m portrait billboard is located on...
OutOfHome
Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large,...
Google's Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that...
AUCKLAND, Today: JCDecaux has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider...
New Zealand’s first free electric vehicle charging network, JOLT, has today launched a 100 percent Digital Out-of-Home network, providing a...
AUCKLAND, Wednesday: The Out of Home Media Association Aotearoa (OOHMAA) has reported a solid start to 2022, with quarterly revenue...
People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday,...
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to...
AUCKLAND, Tuesday: JCDecaux New Zealand has announced the national launch of programmatic trading across its roadside digital large format network....
People who pull off the road to a gas station are an audience both waiting and on the go. Someone...