The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on...
Partnership
When Dunkin' and Bark, the company behind the BarkBox subscription service, launched a co-branded line of dog toys last summer,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to...
Over the last year, British communications multinational Vodafone's marketing team has been forced to learn new ways to work alongside...
Ralph Lauren is jumping into the $ 200 billion gaming industry after it dropped a new spot starring Swedish League...
AUCKLAND, Today: Stanley St chief creative officer Regan Grafton has confirmed rumours that he’s about the leave the agency for...
As Michael Scott once asked, "Do you think doing alcohol is cool?" This summer it might be, thanks to a...
The language that informs the bulk of Mother's Day-related marking tends to hit the same key notes. Mainly, Mother's Day...
The decades-long relationship between insurer State Farm and entertainment conglomerate NBCUniversal came in handy during the early days of the...
Pinterest and Shopify have globally expanded a social commerce partnership that launched last year. The partnership began in the United...