This article was originally published Dec. 17 In 2024, creators took center stage for marketers. Brands began to view them...
Partnerships
WPP has named former IPG's McCann Worldgroup head of AI Elav Horwitz as its new evp and global head of...
StopPress sat down with Kathryn Blackmore, Sales & Partnerships Manager at MetService, to hear about how bespoke partnerships can help...
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting...
In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now...
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred...
Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to...
Gannett is back in growth mode. The media company experienced its fourth consecutive quarter of growth in Q1 2024. It...
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New...
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t...