Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom...
Phil Angelastro
Omnicom is shedding nonstrategic assets to invest in data, technology and analytics.That strategy was made clear by management on the...
Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models.Accuen’s Q4 revenue declined...