Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry...
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The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the...
YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Next Gen AI Virtually every industry is experimenting...
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies...
Super Bowl LVIII was different for a few reasons, particularly the presence of Taylor Swift and Chinese ecommerce challenger brand...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy...
Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring...