Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company's global...
Priority
Marketing and brand activity is the number one area sales leaders would invest in to grow revenue in 2024, according...
At the close of each calendar year, we editors like to ask industry leaders what they learned that year and...
Sustainability will be one of the top items on the agenda at the World Out of Home Organization Global Congress...
When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally...
The Commercial Communications Council (The Comms Council) has elected Rob Harvey, CEO of dentsu Aotearoa as its new President. StopPress...
Digital media is undergoing rapid evolution. However, from CTV adoption to industry protocols around user privacy, growth and innovation tend...
It’s chilly out there, but PubMatic had a decent quarter. Organic revenue for Q1 totaled $ 54.6 million, up 25%...
Magnite acquired connected TV ad server SpringServe in July for $ 31 million as part of its ongoing ambition to...
After spending $ 4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting...