Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding...
programmatic advertising
Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating...
Scruff has a love/hate relationship with programmatic advertising.When the gay dating app, which now has more than 12 million users,...
L’Oreal doesn’t like the word “programmatic.”“We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is...
Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme.At least not...
Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts.“One of the...