By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae PaolettaProgrammatic is expanding, becoming a glossier way to transact...
programmatic publishers
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
As more money flows programmatically, Prisa Group and other publishers are changing their sales organizations and ad products to focus...