Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a...
programmatic TV
Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not...
Door hardware maker Schlage was spending seven figures on linear TV advertising.While the brand still wanted to take advantage of...
Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.Although Reelz...
Fox Television Stations, a network broadcast group which owns 28 local TV stations in 17 markets, revealed Wednesday it’s adding...
Addressable TV significantly expanded in 2016, both in terms of ad spend and the size of the total addressable market....
Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local...