With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under...
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Agencies need access to unique data sources to bring strategic value to their clients.Publicis said Monday it is in talks...
Consumer goods clients are struggling, and dragging Publicis down with them. The holding company reported weak earnings with just 0.3%...
In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Grow Big Or Go Home HBO is at a crossroads...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cleaning The Nest Twitter debuted a set of political...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
Advertisers, agencies and publishers agree that the bar for better data quality has never been higher.Yet the quality of many...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...