Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
publicis
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
Advertisers, agencies and publishers agree that the bar for better data quality has never been higher.Yet the quality of many...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...