Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally...
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Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google –...
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching...
DDB Aoteroa and Puhoi Valley are showing cheese-lovers why their Specialty Cheese is ‘nicer’ in the new ‘Crafted to be...
"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told...
Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom...
Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of...
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina...
Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's...