Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company...
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A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....
To create the caliber of inclusive cross-platform measurement that it aspires to – the Jont Industry Committee must broaden its...
On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has...
Small businesses are under immense pressure during lockdown. “Holy cow, it’s tough,” said Sara Brook, CEO and founder of Dessert...