Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations...
Report
Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on...
Meta has added a new topic to the list of its recent right-leaning actions, as several providers of abortion pills...
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased...
Omincom is in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and...
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated...
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences...
In August 2023, the Advertising Industry announced their collective response to the climate crisis, with the establishment of Ad Net...
Below are the cable news ratings for the third quarter of 2024. The period from July to the end of...
North Carolina gubernatorial candidate Mark Robinson (R) is threatening to sue CNN over a report it published last week unearthing...