When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it...
Report
Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains....
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one...
Global commerce marketing firm The Mars Agency has launched its Retail Media Report Card in New Zealand, amid rapid growth...
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service...
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality...
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic...
DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file...
A full slate of live sports is set to arrive on Max under a Bleacher Report tier. Top line The...