Brand executive turned founder Roma Patel started her company when she zeroed in on a gap in the market--and a...
resilience
We've seen the role that brands play in consumers' lives evolve over the past few years. In this era of...
I don't know about you, but as we emerge from Covid-19 protocols and gently re-enter offices and in-person meetings, I...
Over the past 24 months, Peloton's marketing team has faced a greater series of challenges to its brand fitness. So...