PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from...
Retail Data
Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday...
The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks,...
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing...