In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa...
retailers
Sam's Club is tweaking its advertising business. Just after completing his first 100 days on the job, Harvey Ma, Sam's...
Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional...
The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything...
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings...
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions? The...
Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar...
Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best...
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more...