Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue...
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Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its...
You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what. Got...
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step...
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always...
CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon...
AUCKLAND, Today: SiteMinder, known for unlocking hotel revenue potential, and Cloudbeds, a leader in hotel PMS, are teaming up to...
AUCKLAND, Today: MediaWorks reported its full-year results for 2023, showing an increase in EBITDA despite a 5% revenue decline. EBITDA...
As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address...