Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks...
S4 Capital
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Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...
Martin Sorrell’s S4 Capital acquired the programmatic agency MightyHive last December to marry hands-on-keyboard expertise with dynamic creative expertise from...
After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive.S4, launched by former WPP CEO...
Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut.S4 Capital reported its first-ever earnings as...
Martin Sorrell is bullish on Amazon.The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking...