Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
Safety
AUCKLAND, Today: Auckland Transport’s latest campaign aims to reduce harm on the roads by emphasising the importance of paying attention...
‘Invisible Hazards’ gives New Zealanders an unexpected view of what happens when you lose focus behind the wheel. Auckland Transport’s...
Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy...
Tiffany Xingyu Wang is a pioneering leader in marketing, innovation and advocacy, driving positive change at a global scale. As...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies...
KiwiRail has announced the appointment of Federation as a strategic creative agency partner for its Rail Safety advertising. Working with...
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of...
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost...
After Samsung released a campaign last summer featuring a woman running confidently alone at night, Adidas has debuted a similar...