Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit...
Said
The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative...
Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus...
Brands are turning to new ad formats for help moving down the funnel with their streaming campaigns to achieve outcomes...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Easier Said Than Done appeared first on...
Many newly launched agencies claim to do things differently and "unconventionally," and that assertion is not dissimilar for Said Differently,...
After sparking 12 hours of nonstop debate, defensiveness and satire, Burger King U.K. has officially apologized for and deleted its...
YouTube's annual rewind video is one of the more highly anticipated pieces of content to end the year. But, as...