"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Samba TV
Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind.Data and analytics company Samba TV...
The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to...
Now HiringThe overarching trend of brands in-housing marketing technology operations isn’t great for agencies and tech vendors. But one thing...
Door hardware maker Schlage was spending seven figures on linear TV advertising.While the brand still wanted to take advantage of...
Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels...
In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise.But TV tune-in,...