While B2B marketers commonly rely on white papers and infographics, SAP is starting to embrace branding to stand out amongst...
SAP
What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in...
When a company as large as SAP doubles down on digital, the executive org chart must change.For the last six...
SAP acquired Gigya for $350 million in September for its consumer identity management solution.The deal, which just closed, will help...
German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will...
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...