Sam Stutchbury, Founder and Creative Director of advertising agency Motion Sickness was at the Cannes Lions International Festival of Creativity...
Says
IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic. The goal is to...
Taking advice from the "Prince of Darkness" could be either the best or worst decision ever--but for a new Liquid...
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying...
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad...
Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said...
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely...