Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray....
Serving
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars...
In 2013, BrewDog founder and CEO James Watt said he'd rather take his money and "set fire to it" than...
Community engagement has become a key pillar of any brand strategy. Frequent interaction between a brand and its community is...
With a projected buying power of $ 1.7 trillion by 2030, Black consumers are an economic force. But still, their...
Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney...
Innovid is a rare breed of data-driven ad tech company. It’s an internet-based tech startup founded in 2007 that focused...
On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting...
Hungry for more, Chipotle and e.l.f. Cosmetics are once again collaborating with a limited-edition line of beauty products inspired by...
Tractor Supply Company, which describes itself as the largest rural lifestyle retailer in the U.S., is expanding its animal services--more...