Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on...
Should
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal...
Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s So-Fixable, Unfixable Problems Gareth Glaser, a...
If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely...
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their...
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are...