The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning...
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Walmart is officially even more connected to connected TV. Today, the retail giant closed its $ 2.3 billion deal for...
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for...
Alphabet, which reported its third quarter earnings on Tuesday, generated more than $ 88 billion in Q3 total revenue, up...
In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst...
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference to use...
Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end...
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting...
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major...
AUCKLAND, Today: I’ve heard it countless times throughout my career: “I tried Out of Home, but it didn’t work.” More...