There are over one billion connected TVs globally, with US advertisers expected to spend nearly $ 27 billion on Connected...
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Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on...
Heads of growth, directors of new business, chief marketing officers--all roles with similar remits that have grown in importance over...
Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials...
CANNES, France -- For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market...
AUCKLAND, Tuesday: A low-key NZ media company – with the help of Auckland indie creative/digital shop Daylight – today steps...
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
Regulators have made it clear that they have their eye on how data flows between first parties and their partners...
If you're selling your service or product through social media and can't figure out how everything you're posting brings in...