Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their...
Should
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are...
There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would...
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers...
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered...
It's been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline...