The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by...
social
AUCKLAND, Today: Te Whanganui-a-Tara and Tauranga Moana-based indie agency Hemisphere has boosted their team by bringing on social media stars...
Oatly doesn't mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response--then relished in...
Social media companies don't want to be called "social media" anymore. Plus: Claritas has hired Jefferies as a banker and...
Ad startup Biddeo.io announces its expansion to the US. Its MO is to help advertisers secure social video inventory more...
Ever stopped to appreciate a brand's organic social media post, admiring its cleverness and relatability? In this episode, we're delving...
It's not called "doomscrolling" for nothing: Many studies have shown that social media can have a negative effect on one's...
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal...
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent...
The IAB projects digital video ad spend will rise to $ 63 billion in 2024, representing a 16% increase from...