If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's...
Solutions
AUCKLAND, Today: Leading Newmarket-based business consultancy firm Attain has partnered with AU marketing strategy technology company Robotic Marketer, “to bring...
Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics. The post The...
The first question David Hayman asks new people he meets is if they know where their pension money is held....
SPONSORED BY:The golden era of digital streaming is upon us. YouTube is the largest connected TV platform, surpassing even Silicon...
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning:...
LG Ads Solutions announced on Thursday that it's appointing several executives, including naming Tony Marlow global CMO. Top Line The...
Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform...
Media planning and data management provider Redmill Solutions has named adtech executive Jay Stevens as its chief executive officer (CEO)....
Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time...