For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich...
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Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst...
As the technology industry sheds headcount and trims expenses in response to a worsening economic forecast, digital publishers reliant on...
Turns out 2022 was a bad year to merge two large media companies into one massive media company. “In hindsight,...
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come...
Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser,...
Soaring energy bills, squeezed interest rates, a cost of living crisis and global geopolitical uncertainty are having a significant impact...
Sponsored post byNick MangiapaneChief Marketing Officer and Head of PartnershipsCommerce SignalsSPONSORED BY:It’s no secret the holiday season is a key...
Following a period of record ad spend, nearly a third of media budgets are set to decline next year with...
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of...