Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I...
Spend
Connected TV is still Magnite’s golden goose. But although CTV’s share of Magnite’s business continues to grow, the company actually...
Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered...
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the...
Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected...
With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged...
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Ad Spend Horoscope appeared first on AdExchanger....
The BOMESI Collective, which includes 50 Black-owned publishers, is now integrated with Concert, Vox Media’s supply-side platform. The post Vox...
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media....