Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA...
Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a...
Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability...
A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to...
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left....
Special Group has been chosen by Charlies, the iconic New Zealand juice maker, to refresh the brand for the modern...