Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them...
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The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech...
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech...
After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before...
After 20 years working for global agencies, Kiwi Gareth O’Connor has created Something Different, a new venture which aims to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking....
Feminine care is a crowded market. Menstrual product brand August, which has a Gen Z founder, saw an opportunity to...
In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....
AUCKLAND, Tuesday: “Did you see the latest posters for the Royal New Zealand RSA?” asks this week’s edition of Phantom...