Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad...
standards
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable.The writing has been on the wall since February, when AT&T’s $85...
How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of...
The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...