Is Google finally listening to the ad tech industry? The introduction of the Dovekey spec last week – which embraced...
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In these uncertain times … Sorry, scratch that and let’s start again. With the ongoing pandemic, the third-party cookie debate...
Colenso BBDO and Spark have joined forces to launch ‘Kōrerotia Tō Kōrero – Tell Your Story’ campaign, which aims to...
We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google...
The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the...
It feels a tad early to be buying pumpkin spice lattes (even though you apparently can). But one thing it’s...
The ad tech industry is innovative, resourceful, agile – and so full of BS that it’s become a meme. Ad tech...
A quick-fire download with ReachMedia Chief Customer Officer, Sam Saxton, on the latest in multi-channel marketing and a team who...
It’s the dog days of summer. The afternoons are sultry and the pace is slow. Ice cubes melt and tinkle...
This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it...