When more than 1,200 people in digital advertising gather, what do they talk about? We recap what this year’s Programmatic...
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The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So...
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Admission The discovery process for...
Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness...
Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will...
Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher...
Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability...
Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $ 600 million this...
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory...