Consolidation in programmatic is taking many forms. Acquisitions, bankruptcies and mergers are reducing the number of DSPs and SSPs; supply-path...
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Hollywood’s depiction of AI taking over brings to mind “Terminator” or “2001: A Space Odyssey.” But as generative AI becomes...
Peter Richardson, The Radio Bureau’s General Manager, looks at why the Standard Media Index (SMI) data shows a decline in...
Google is in the middle of its quarter-life crisis. The 25-year-old company is in its biggest legal trouble yet: The...
When more than 1,200 people in digital advertising gather, what do they talk about? We recap what this year’s Programmatic...
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So...
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Admission The discovery process for...
Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness...
Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will...