Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers...
Strategies
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to...
This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their...
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until now. After...
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell...
With data and insights driving the marketing world, it can be easy to overlook channels like out of home where...
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back...
When looking for what drives creativity, the Uber Villa at Cannes Lions is a good place to start. In partnership...
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images,...
The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the...