Jason ChitwoodGeneral Manager “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Strategies
After Covid-19 canceled the NCAA Men's Division I Basketball Tournament in 2020 and restricted the crowd size for last year's...
By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive...
LONDON, Today: The new book from a founder of top UK creative agency Lucky Generals, Andy Nairn – a world-leading...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
2021 saw a significant shift in sustainability efforts-new policies were put in place, pledges to decrease carbon footprint, sustainability task...
This article is sponsored by Criteo. The “Cookie-pocalypse” or the “Identity Revolution.” Whatever you call it, digital advertising is undergoing...
As President of Microsoft US, Kate Johnson's day-to-day is focused on driving commercial transformation within Microsoft's largest sales subsidiary. But...
Zavy’s latest research shows how corporate social responsibility can help a cause – and your brand. Zavy has launched a...
This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at...