TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in....
streaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media...
As long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to...
We’re halfway through the football season, but streaming sports is just kicking off. The Amazon Prime “Thursday Night Football” show...
As the streaming sector reaches a new stage and the world's biggest media companies vie for attention on their platforms,...
Three years since Disney+ first launched, and a month ahead of its much-anticipated ad-supported tier, the streamer's subscriber numbers just...
Warner Bros. Discovery is rushing the launch date of its AVOD streaming service meant to combine WarnerMedia's HBO Max and...
The marriage between WarnerMedia and Discovery is not an easy one. Warner Bros. Discovery (WBD) is still reeling from a...
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...