Privacy protection isn’t a tick-the-box exercise, and so policymakers need to think outside the box.At the Federal Trade Commission’s annual...
Supply chain transparency
First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications.The two new specs,...
Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot...