Gun advertising once evoked groups of hunters and father-son trips into the great outdoors. But over the last 40 years,...
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Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can...
In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly...
Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce...
//www.youtube.com/watch?v=trMyHzDdUr8 AUCKLAND, Wednesday: DDB Aotearoa, with Maori-owned creative agency Run, has created If You Seek – Tourism New Zealand’s first...
With each passing year, America's political, social and economic issues become more intertwined, impacting the lives of individual citizens as...
When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Media Mania Feels like everyone and their Marriott...
Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...
The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off...