On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more...
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The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google,...
A genteel young man named Elliot, livestreaming on Instagram from a Swedish castle, sing songs, recites poems and answers questions--both...
AUCKLAND, Today: Some of the world’s top innovators and business minds are making their way to Auckland for Future State,...
How well does Google’s replacement tech for third-party cookies work? So, so (so far). On Tuesday, Google Ads , Google’s...
Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong? Elon Musk was...
Given industrywide pushback, the IAB Tech Lab has amended its previous update to its guidelines for in-stream and out-stream video....
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then...
Tubi's ad load felt fair, considering it's free. But the ad podding could use a little more work. The post...