In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that...
tech
Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no...
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions...
We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the...
From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations...
Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle...
The advertising and ad technology industries undergo a major landscape shift every five years or so, and we’re in the...
Cloud infrastructure technology services are converging on the media and ad tech industry. The sleeping giant is Amazon Web Services....
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of...