Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with...
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A podcast interview withBrian O'KelleyCEO & Co-FounderBrian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in...
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t...
Government intervention in the world of ad tech is taking place on two sides: antitrust action and “commercial surveillance.” At...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems...
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought...
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022,...
Sex might sell, but the truth is for sexual wellness brands, it doesn't. That's the issue facing a growing number...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped...