“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month,...
tech
S4 Capital, which is the holding company for the recently rebranded umbrella agency group of Media.Monks, intends to expand its...
The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is...
Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company...
A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need...
Gap is acquiring a startup that makes it easier for customers to virtually try on clothes as part of the...
The field of public ad tech and digital media companies is growing large – both in number of companies and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen...
Remember the last time a banner ad caught your eye? Same. But one way that advertisers have overcome the low...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecomm Dollar Signs The pandemic fueled a massive shift...