Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement,...
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Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing...
The video game industry is dominated by men, which means that games tend to have fewer female characters and the...
As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry...
Duck season? Rabbit season? For Warner Bros. Discovery's Looney Tunes, 2022 has been TikTok season. Looney Tunes set up shop...
On the mobile web, outstream is in, and instream is out. With its latest guidelines, the IAB Tech Lab has...
Ashwin NavinCo-Founder & CEOSamba TV“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...
Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...